What to Look for in an Email Autoresponder System
An email autoresponder is one of the first tools that you’ll need to buy as an online marketer. Most newcomers mistakenly wait until they have a large following, but building a list is something that you should do from day one.
So which email autoresponder tool should you
invest in? Many people start with free. There are free tools that allow you to
build a list, but they aren’t always what’s in your best interest.
In exchange for allowing you to build a list, they often insert advertisements into your emails.Not only that, but you are limited in the number of subscribers that you can have.
Whenever possible, it’s always best to start off with a paid email autoresponder that you can afford. The first thing you want to look for is reliability. You want to make sure that all of your emails go out in a timely fashion.
Whether you’re
emailing about your own offer or as an affiliate for someone else, it’s
important that you be able to compete on schedule whenever you need to. You
don’t want to set an email to go out at 11 AM EST only to see it delayed for
several hours.
You also want an email autoresponder that
doesn’t have a reputation of having their emails go straight to spam folders.
You want your messages to get through to the recipient who has signed up for
your list.
Some of the best companies that will help your messages get delivered are Aweber and Get Response.Whichever company you choose for your email autoresponder, they should have a good support system in place for your needs as a customer.
That means they have help available at all hours, along with in-depth tutorials that teach you how to use the system.While free email autoresponders may not be the best option, you don’t have to pay more than necessary for good service.
You want pricing that’s just right for your budget. You can find tools that charge a fee based on the number of subscribers you have.That means someone who only has a list of 5,000 subscribers would pay less than someone with a list of 25,000 subscribers.
That way, you will hopefully be recouping some of your investment through your subscribers and offers as you level up to a higher price point. Many of the autoresponders have a free trial so that you can see whether or not the system is easy for you to use, so make sure you take advantage of that.
