Three Goals for Retargeting Campaigns
The fact is, most people who first visit your site don’t have any intention of buying anything. They first come out of curiosity and to find
Personalizing for Each Step of the Buying Process
Personalization is a must these days if you want to truly connect with your customers and prospective customers in order to give them
How to Write a Compelling Sales Letter
Your sales letter can make or break the success of your course or other infoproduct. Ideally, you should outsource this task to a talented
Nine Things to Test when Creating Upsell and Downsell Messages
Upselling and even downselling can increase your average price point for every single order that your customers make. It also increases
Test Your Opt-in Forms For Increased Sales
We’ve talked about creating an ethical bribe to grow our lists faster in a previous post. Now let’s take it a step further and