Table of Contents
Reasons Working with Influencers Spreads Awareness Fast
An influencer creates content and shares that content with their audience, who are trusting and loyal to them. When many discussions across platforms are talking about your brand, you can’t help but get noticed faster.
Micro-Influencers Are Hungry
When you work with small audience influencers, also known as micro-influencers, you can get the word out fast about your products and services in a way that builds buzz. Imagine five to ten influencers rolling out their campaigns over the next five to ten weeks, one after the other or even simultaneously. It can’t fail. An excellent micro-influencer is happy to get the sponsorship, and they will do a great job.
Builds Trust and Brand Loyalty
User-generated content builds trust faster than anything you or the influencer can say. When the audience starts talking about being happy about a recommendation, the next recommendations will be more likely to be taken due to that trust. You will glean some of the trust directly from the influencers that introduced you to their audience.
Provides Authenticity
Customers like following people who are honest, transparent, and, most of all, real people. When you align yourself and your brand with people who happen to be influencers that are focused on being real, your brand is automatically seen as real too.
Powers Word-of-Mouth Advertising
Work with five to ten micro-influencers on a campaign and watch your word-of-mouth marketing take off. Align the influencers to roll out their content over a few weeks, one after the other, to get the most traction.
Expands Brand Reach
The more people who mention your brand, the more people who will now know about your brand, and the further your reach because of the discussions taking place. They then tell others. This means you can reach far more people over just you alone. The more people who are talking about your product, the more people who will know about it.
Engagement Increases
When you work with influencers who are good with engagement, they’re going to speak to their audience more about your products and services, over and above their initial promotion. This means that more people are talking about your brand.
Customers Are Happier
Whether we like it or not, humans want to feel as if they are part of a group. When you use influencers to talk about your products and services to their customers, they can make people feel happier and more satisfied. This is because they can easily see other people who are also happy about it.
Using micro-influencers is a great way to get involved with influencer marketing. You can work with several at a time affordably to get the word out, create more buzz, and build fantastic brand awareness almost overnight if you plan it right.
