How to Create a Visual Business Strategy
How your brand is styled, the colors, the fonts, the words you choose, as well as the images you pick, all help you communicate to your ideal audience. All the while you’re sending subtle messages to them via the visuals you create for your brand. If you want to develop an effective visual business strategy, consider the following.
* Learn the Right Way to Optimize Your Images – There are a lot of ways to optimize the images you use, from choosing the right file name, to compressing it properly, to adding text overlay, and more. You can learn more about optimizing images from Yoast, which is a comprehensive system for improving all your SEO on your site.
* Include Text Overlays on Images – When you use images, adding a text overlay helps the image stand out more; plus it’s a good way to brand the images so that if the image gets separated from the content, it still helps.
* Use Images That Advance Understanding of Your Content – When you choose an image to display on a blog post or with any content, be sure that it really does enhance the meaning of your content so that your readers understand.
* Chose a Consistent Style of Images for Your Brand – Choose the style of images you’ll use and keep it consistent. For example, you may like images that are made from vector images, or you may like images made from photographs. The main thing is to keep it consistent.
* Know Your Goals for Your Marketing Efforts – You may have a goal to increase engagement, bring in more leads, or something else. The important thing is to know what the goal is for each bit of content you create, so that you can include the right images and feel for each piece of content you publish.
* Study Your Website Stats – Don’t forget to use data to your advantage. Look at the numbers to find out how images affect your content. You can even run tests trying out different images, or using a blog post with an image and without, to find out what works best.
* Don’t Forget the White Space – In your effort to be more visual, don’t get carried away with too many colors, too many fonts, and too many images. Remember to use plenty of white space, headers, and chunky content that is easy to read online.
* Mix Up the Visual Elements – Include still images and video. Include your branded fonts, your branded logo, and mix up the visual elements between those things so that you have many different visuals to consider.
* Know the Latest Visual Trends – You don’t want your branding or website to look “old-fashioned” or out of touch. Therefore, pay close attention to the visual trends with images and video to ensure that you’re up to par.
Giving your audience a beautiful full experience when they encounter your brand will pay off – especially if your branding helps make your audience feel the way you are hoping they’ll feel. This comes with planning, practice, and patience.
