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Getting Started with Video Marketing
Video marketing is an effective way to get the word out about your business, ideas, and offers. Video is more likely to be shared and engaged with. Since consumers are watching five billion videos each day on YouTube, you know it’s popular. If you want to use video marketing in your business, use these tips to get started.
Use the Right Tools
You don’t have to buy the most expensive tools to do it. You can start right now using what you have with the camera on your phone, by capturing video on your personal computer, or by turning slide shows into a video. But if you want to do it right, make sure you pay attention to your lighting, sound, and picture quality.
Choose Your Platforms
Today numerous platforms accept video, but you need to know which one you’re going to use so that you record in the right size and shape for that platform. The way to pick which platform you’re going to use is to go where your audience likes to get information and making sure your video content is there. But also, you want to ensure it gets on your website.
Choose from a Variety of Video Ideas
You can create product demos, tutorials, vlogs, expert interviews, customer testimonials, give a behind-the-scenes peek, make explainer videos, record live webinars, and more.
Keep the Videos Short and To the Point
While some types of videos might be longer than others, the truth is that the first seven to ten seconds are the most important. Ensure that you give most of your ideas or make them want to watch the rest within those first few seconds.
Include Closed Captions
If you want to use video, it is vital to take the time to add closed captions or other types of captions on your video. This is for those who cannot hear but also for the search engines, which will rank you higher if you do include closed captions along with your keyword-rich file name and alt information.
Title Your Video Appropriately and Give It a Good Description
Your title should be relevant, keyword-rich, and not be tricky. Don’t forget to add a well-thought-out description, add all tags, and so forth. You need to have this information in there to get attention.
Transcribe Your Videos
Since you are going to do closed captions anyway, you should also transcribe your video. When you transcribe it, you can post the transcription in the description or on your blog so that people can read it if they prefer. This also makes the information easy to reuse.
Finally, don’t just publish on one platform. Publish it using all the SEO options at your fingertips on the platforms you choose, and share and promote your videos using every means you can – from ads to asking others to share.
