- Writing an E-Book from A to Z can be long and tiring, especially if there are many pages in your Info Product. You can first write different topics and articles of your E-Book (even in no particular order), save them in a folder, and later compile them into one final product.
- When writing, assume you are writing to ONE person only. Since you’ve read up until now, you are certain that I am addressing this entire information to YOU, not a “gang” or “everyone”. In short, write in terms of “you” and “me”.
- There is a certain degree to the truth that most Information Products are repackaged and republished. What adds value to a product that sells is branding and personalization. You can easily do so by relating your expert insights, opinions and strategies of your own, if any.
- If there is any need for you to do a word count, you can easily discover how many words have been written into your product by going to Tools -> Word Count. This is especially important if you are selling the Private Label Rights to your Information Product or articles by any chance.
- Once your product is converted into PDF format, you cannot change it anymore. Your product cannot be changed especially when it comes into the hands of your customers. Thus, you will do well to proof-read your product at least twice before declaring it a “completed product”. That way, you will reduce less mistakes, errors and omissions in your product. You can easily proof-read and check for spelling mistakes by pressing F7 to perform a “Spell Check”.
- Due to the often changing nature of the Internet, the information within your product can be obsolete given time. You can easily update your customers on new versions of your Info Product by having them subscribed to your mailing list for life time updates at your Thank You Page, or in the product itself.
- Remember to disable the copying function when converting your Word document into PDF format! You won’t want to make content copying convenient for content thieves when all they have to do is press CTRL-A, followed by CTRL-C on your product!
- Always keep your Word document and don’t delete it even if you have a knack to clear files off your hard drive. It can be worth 5-10 times the price of your usual product.
- You can make reading convenient for your readers by stressing out important texts in some parts of your product even with a simple “bold”, “italic”, “underline”, or “highlight” feature.
- Last but not least, remember that your Info Product for sale has 3 purposes: make money for you upfront, make more money for you back-end, and collect quality leads!
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